Winning with Data: Q&A on Warehouse Analytics with Derek Morse of Barrett Distribution

Katherine Wroth • March 13, 2025

The role of analytics in warehousing has transformed significantly over the years. What was once a manual data collection process has evolved into a sophisticated, data-driven industry. In a recent episode of Warehouse Automation Matters, host Mary Hart sat down with Derek Morse, Senior Director of Operational Excellence at Barrett Distribution Centers, to discuss how analytics shapes modern warehousing and why leveraging data is critical for efficiency and cost reduction.


The Evolution of Analytics in Warehousing


Derek, who has a rich background in logistics, including roles at FedEx, JCPenney, and Quiet Logistics, noted that analytics has drastically improved warehouse operations. He emphasized that tracking key performance indicators (KPIs) allows warehouses to enhance speed, accuracy, and cost efficiency, helping companies like Barrett stay competitive in an ever-evolving fulfillment landscape.


Key Metrics That Matter


When asked about the most important data points warehouse leaders should monitor, Derek pointed out that while every business has different needs, common KPIs include:


  • Dock-to-stock time
  • Time to fill
  • Fulfillment rates
  • Net and gross accuracy
  • Cost per unit


At Barrett, specific metrics like LP accuracy (location precision) and transaction adjustment percentage serve as quick indicators of facility health.


Turning Data into Action


A prime example of Barrett’s data-driven approach is its focus on skip picks—instances where a picker bypasses an item. Analyzing this metric helps identify root causes such as incorrect replenishment timing, equipment issues, or improper slotting. By optimizing these factors, Barrett has significantly improved productivity and reduced costs.


The Role of Technology in Data Collection


Derek highlighted the importance of integrating technology into warehouse operations. Businesses employ a variety of tools depending on their scale and needs, including:


  • Warehouse Management Systems (WMS)
  • RFID tracking
  • Robotics
  • Advanced analytics platforms


These technologies provide real-time insights and enhance overall operational efficiency.


Optimizing Inventory Placement with Data


Slotting strategies, which determine where products are stored within a warehouse, play a crucial role in efficiency. By analyzing factors like product demand, order frequency, and warehouse layout, Barrett ensures high-demand products are placed in the “golden zone” for faster picking, reduced labor, and improved space utilization.


Addressing Overstock and Stockouts


Managing stock levels effectively is a challenge for any warehouse. Derek explained that data analytics enables proactive inventory management by predicting demand fluctuations and ensuring products are in the right picking zones. This minimizes bending, unnecessary equipment usage, and most importantly, stockouts.


Challenges in Adopting a Data-Driven Approach


Implementing a data-driven strategy comes with its challenges, including:


  • Resistance to change
  • Data quality issues
  • Cost constraints


To overcome these hurdles, Derek advised businesses to collaborate, conduct thorough research, and select scalable systems that align with long-term objectives.


Advice for Warehouse Leaders


For those looking to enhance their analytics strategy, Derek recommended:


  1. Identify the most impactful areas – Focus on high-labor tasks like outbound processing.
  2. Ensure high-quality data – Reliable, consistent data is key.
  3. Invest in scalable tools – The right platform should support future growth.
  4. Foster a data-driven culture – Strong communication and team buy-in are essential for success.



The Future of Warehousing: AI and Machine Learning


Emerging trends such as AI and machine learning are reshaping warehouse operations. While companies are still in the discovery phase, these technologies promise more intelligent, responsive, and efficient systems, providing businesses with a competitive edge.


Balancing Automation and Human Expertise


While automation and AI can handle repetitive tasks, human decision-making remains essential for flexible task management, ethical considerations, and creative problem-solving. Derek believes collaboration between technology and human expertise results in more adaptive and efficient warehouse operations.


Why Choose Barrett Distribution Centers?


When asked why businesses should partner ÒÁÈËÖ±²¥, Derek summed it up: trust and people. Barrett places the right people in key roles and prioritizes client satisfaction.


Get in Touch ÒÁÈËÖ±²¥ Distribution Centers


Are you looking for a trusted 3PL partner? Contact us for a complimentary supply chain consultation today.

Recent Blog Posts

By Faith Artieda July 3, 2026
As businesses grow, managing inventory, shipping orders, and meeting customer expectations becomes increasingly complex. That's where a third-party logistics provider, or 3PL , can make a significant difference.  A 3PL is a company that manages some or all of your supply chain operations, including warehousing, order fulfillment, transportation, inventory management, and value-added services. Instead of investing in your own warehouse, technology, and fulfillment staff, you partner with a logistics expert that has the infrastructure and expertise already in place. So, how do you know if it's time to make the switch? If your team is spending more time packing orders than growing the business, struggling to keep up with demand, or facing rising shipping costs, partnering with a 3PL may be the next step. Businesses also turn to 3PL providers when expanding into new markets, launching new sales channels, or looking to improve delivery speed without increasing overhead. The right 3PL does more than store inventory. It becomes an extension of your business, providing the technology, visibility, and operational support needed to scale efficiently. Features like real-time inventory tracking, transportation management, retail compliance, and value-added services help streamline operations while improving the customer experience. At Barrett Distribution, we provide customized third-party logistics solutions backed by more than 80 years of experience. Our nationwide network of strategically located fulfillment centers supports both B2B and direct-to-consumer operations, allowing customers to reach more consumers faster while maintaining inventory accuracy and operational efficiency. With advanced warehouse management technology, transportation solutions, and a dedicated customer support team, Barrett helps businesses simplify logistics so they can focus on growth. Whether you're a fast-growing ecommerce brand or an established manufacturer looking to optimize your supply chain, partnering with the right 3PL can reduce costs, improve service, and position your business for long-term success.
By Faith Artieda July 1, 2026
As your business grows, the warehouse that once supported your operations may start holding you back. What worked when you were shipping a few hundred orders a week may no longer be able to keep pace with rising order volumes, expanding sales channels, or increasing customer expectations. Recognizing the warning signs early can help you avoid fulfillment disruptions, rising costs, and dissatisfied customers. Here are seven indicators that it may be time to evaluate a new warehouse or 3PL partner. 1. Orders Are Taking Longer to Ship Today's customers expect fast, reliable delivery. If order processing times are increasing or you're struggling to meet shipping deadlines, your warehouse may have reached its capacity. Delays can impact customer satisfaction, retailer scorecards, and your brand's reputation. At Barrett Distribution, our facilities are supported by advanced warehouse management technology and engineered processes designed to maintain fast, accurate fulfillment as order volumes grow. 2. Inventory Accuracy Is Becoming a Challenge Frequent inventory discrepancies, stockouts, or overselling are often signs that your current operation lacks the systems and controls needed to scale. Modern warehouses should provide real-time inventory visibility, robust cycle counting programs, and reliable lot and expiration tracking where required. Barrett combines these inventory controls with customer reporting and analytics to help businesses make informed supply chain decisions. 3. You're Selling Across More Channels Many businesses now serve retailers, ecommerce customers, marketplaces, and wholesale distributors simultaneously. If your warehouse struggles to manage different order requirements, routing guides, or compliance standards, it may not be equipped for true omnichannel fulfillment. Barrett specializes in supporting both B2B and direct-to-consumer fulfillment from the same network, helping brands maintain consistent service levels across every sales channel. 4. Your Warehouse Can't Scale with Seasonal Demand Peak seasons shouldn't require scrambling for labor or turning away business. A warehouse partner should have the space, workforce, and operational processes to scale alongside your business during promotions, product launches, and holiday demand. With more than 6 million square feet of warehouse space across multiple U.S. markets, Barrett provides customers with the flexibility to grow without constantly worrying about capacity constraints. 5. You Have Limited Visibility into Your Operations If you're relying on spreadsheets or waiting for someone to send reports, you're missing valuable opportunities to improve performance. Today's logistics operations should provide real-time access to inventory, order status, shipping metrics, and key performance indicators. Barrett's customer portal and embedded analytics give customers greater visibility into their operations, helping them identify trends and make data-driven decisions. 6. Transportation Costs Continue to Rise Your warehouse location has a direct impact on shipping costs and delivery times. If you're shipping nationwide from a single facility that no longer aligns with your customer base, transportation expenses can quickly increase. Barrett's nationwide fulfillment network allows businesses to position inventory closer to customers, reducing transit times while helping optimize parcel and freight costs. 7. Your 3PL Feels Like a Vendor, Not a Partner Perhaps the biggest sign you've outgrown your current warehouse is the relationship itself. A strong 3PL should do more than process orders—it should proactively recommend improvements, communicate regularly, and help your business adapt as it grows. At Barrett, every customer is supported by dedicated operations teams, strategic account management, and a culture of continuous improvement. From onboarding through ongoing optimization, the focus is on building long-term partnerships that evolve alongside each customer's business. Is It Time to Reevaluate Your Fulfillment Strategy? Growth is a good problem to have—but only if your logistics operation can keep up. If any of these signs sound familiar, it may be time to assess whether your current warehouse is supporting your long-term goals.  With more than 80 years of experience, a nationwide network of strategically located facilities, advanced technology, and expertise across ecommerce, retail, and omnichannel fulfillment, Barrett Distribution helps businesses scale with confidence. The right warehouse partner doesn't just store inventory—it becomes an extension of your business, helping you deliver a better experience to your customers every step of the way.
By Faith Artieda June 30, 2026
When businesses think about major U.S. logistics hubs, cities like Los Angeles, Chicago, and Dallas usually come to mind. However, Memphis has quietly become one of the country's most strategic locations for distribution. Its central geography, world-class transportation infrastructure, and access to major parcel networks make it an ideal location for companies looking to improve delivery speed while controlling costs.  For businesses with customers across the country, Memphis offers a unique advantage. Its location allows products to reach much of the U.S. within one to two days by ground, helping brands reduce transit times without the complexity of operating multiple distribution centers. As customer expectations for faster shipping continue to rise, a centrally located warehouse can make a measurable difference in both service levels and transportation spend. A key reason Memphis stands out is its role as home to the FedEx World Hub. The city's direct connection to one of the largest air cargo operations in the world supports faster parcel movement, later shipping cutoffs, and greater flexibility for ecommerce and omnichannel fulfillment. Combined with major interstate highways, rail service, and Mississippi River access, Memphis provides businesses with multiple transportation options that strengthen supply chain resilience. Beyond transportation, Memphis remains an attractive market because of its competitive operating costs. Warehouse space, labor availability, and room for expansion often make it a more economical choice than many coastal markets. For growing companies, this creates an opportunity to scale operations without significantly increasing logistics costs. At Barrett Distribution, we've recognized the strategic value of Memphis for years. Our five Memphis-area facilities are designed to support both B2B and direct-to-consumer fulfillment, allowing customers to serve retail partners, ecommerce shoppers, and marketplaces from a centrally located network. Backed by advanced warehouse management technology, transportation management systems, real-time inventory visibility, and value-added services, our Memphis operations help customers improve efficiency while maintaining the flexibility to grow. For brands looking to strengthen their national distribution strategy, Memphis offers a compelling combination of speed, connectivity, and scalability. Paired ÒÁÈËÖ±²¥'s nationwide network of fulfillment centers, businesses can build a distribution strategy that shortens delivery times, reduces transportation costs, and positions them for long-term growth.
More Posts